Literature Review for Woolworths Research Essay - 1

Literature Review for Woolworths Research - Essay Example Marketing scholars and practitioners have long agreed that the factors which determine a customer’s decision to shop in a specific store are integral as it not only where customers choose to shop, but also what they shop and how much they buy. The key factors identified that influence customer’s store choice behavior include store price, store assortments, convenience in location, availability, and a variety of merchandise, value added store services, personal interaction, physical appearance and promotional activities in such stores. This factor comes third after location convenience and low prices. Assortment size may be in terms of a broad ray of products and the retail price formats which may be either promotional pricing format (Hi-Lo) where prices change with changing seasons, or it may be everyday price format (EDLP) where prices are lower than competitors. Indeed in their analysis of price formats on store patronage, Bell, Ho and Tang (1998) showed that customer s often traded off between lower prices and convenience where they would most likely visit a Hi-Lo store when they are purchasing less, and hence convenience beets price or they would most likely choose EDLP stores when they are purchasing more irrespective of the location of the store, hence low price beats convenience. Briesch, Chintagunta, and Fox (2009) affirm this by showing that customers would be willing to travel a considerable distance to stores that have a wide assortment of products and low price to make their purchases.

Symbolism in The Glass Menagerie Essay Example | Topics and Well Written Essays - 1250 words

Symbolism in The Glass Menagerie - Essay Example For example, the glass menagerie, the urge of the protagonist to forget her sister, and the blowing out of the candles at the end of the play all employ a deeper layer of meaning. Williams employed the use of symbolism to introduce themes, characters, morals and values, and then to link them all together. Being a memory play, the glass menagerie allows not only for the director but also the reader of the play â€Å"to be presented with unusual freedom of convention† (Williams, ‘production notes, the Glass Menagerie’750). The nature and material of the play allow the employment of â€Å"unconventional techniques† like â€Å"expressionism† (Williams, ‘production notes, the Glass Menagerie’ 750). However, as Williams puts it, he does not allow for the plot to waver away from the truth, rather it is used only as a tool to bring the experience closer to â€Å"reality† (Williams, ‘production notes, the Glass Menagerie’ 750) . Since the play is based in memory, the use of such techniques makes it more realistic rather than unreal. Williams considered symbolism an important technique in play writing. According to him, â€Å"Art is made out of symbols the way your body is made out of vital tissues† (cited in Barnard 1). Symbolism acts as a binding force in the play and links all the characters, themes and environments together. Symbolism is such a vital part of the glass menagerie that critics, and even Williams himself, have often referred to it as an allegory (Barnard 7). The Glass Menagerie is considered a personal account from Williams’s life. The play is autobiographical in nature, with the characters of the play symbolising the true family of Williams and his experiences. Even the objects in the play, like the glass menagerie, belong to the real life of Williams (Barnard 6). For example, in the opening scene of the play Tom indicates that he is, â€Å"The opposite of a stage magician. He gives you illusion that has the appearance of truth. I give you truth in the pleasant disguise of illusion† (Williams, ‘the Glass Menagerie’). He points out that this is not an unrealistic story; rather, beneath the layers are found real characters, experiences, and relations. It is believed that when Williams’s sister Rose was treated with a prefrontal lobotomy for schizophrenia, which debilitated her for life, the experience resulted in the writing of this play (Bard 6). Rose and her memories are unarguably central to, and an inspiration of, many of Williams’s plays and characters (Southeastern). Amanda is symbolic of her mother, and the character Tom symbolizes Williams in actuality, as Tom is Williams’s legal name (Barnard 2). Williams and Tom both lived in a St. Louis apartment, and Tom, at the end of the play, becomes a wanderer like Williams (Barnard 3). However, some critics believe that Williams is represented in the play not by T om, but by the character of Laura (Bard 6). Due to his effeminacy during childhood, his father called Williams ‘Miss Nancy’ because he was like a little girl (Bard 6). According to Gross, Williams was very shy as a boy and did not like to socialize, causing him to be teased by his peers (cited in Bard 6). It can be assumed that Williams does identify himself with the character of

CASE 2 ETHICS - Informational Privacy Essay Example | Topics and Well Written Essays - 750 words

CASE 2 ETHICS - Informational Privacy - Essay Example The question is: Should Justin Ellsworth's parents have been given access to his e-mail? Utilitarianism says that this action is right because his parents are worthy stakeholders and their happiness weigh more than a dead person’s privacy and confidentiality rights, while this action is immoral for deontological reasons because Yahoo! has a duty to its users and not their parents and because privacy and confidentiality respect people as ends and must be protected at all times. Utilitarianism says that Justin’s parents deserve access to his e-mail because this action leads to their net good, where the vital people end up being happy. Utilitarianism is a type of consequentialism, where people aim to maximize the utility of their decisions (Brooks & Dunn, 2010, p.183). This ethical theory maintains that an action is good, if it results to a net good to the greatest number of people (Brooks & Dunn, 2010, p.183). The number and nature of consequences rationalize the morality of people’s decisions. Yahoo! did the right thing when it did not release the e-mail contents immediately to Justin’s parents because they did not have the right to it. Confidentiality terms indicate that Yahoo! gives all users the assurance that the latter’s information would not be disclosed without consent from the subject. Justin Ellsworth, although dead, has privacy rights over his e-mail. Privacy is a person’s yearning to control the access of others to themselves. By keeping the e-mail contents confidential, Yahoo! respects the privacy of all users. Users appreciate the protection of their privacy through the confidentiality of their data. Their happiness is considered as a high net good of Yahoo!’s efforts for privacy and confidentiality. Justin has a right to keep his e-mail private. However, his parents’ happiness must be considered too. Using act utilitarianism, this paper evaluates specific actions, instead of the rules that aff ect them, in arriving at moral decisions (Ferrell, Fraedrich, & Ferrell, 2011, p.159). Parents are more important stakeholders than the general public and Yahoo! because the former are the reasons for Justin’s existence. Society should respect their interests and happiness too. If access to Justin’s e-mail content will make them happy, then their happiness is more essential than other people. Furthermore, the user is dead. His interest is not more relevant than his parents, who can gain peace of mind from his e-mail. Utilitarianism justifies the consequences, where direct family members have the right to gain access to the deceased’s information, even if it violates privacy and confidentiality. Deontology, on the contrary, asserts that Justin’s parents should not access his e-mail because of the following reasons: Yahoo! has a duty to its users, not to their families; this action cannot be universalized; and it treats Justin as a means to his parents†™ ends. Deontology is concerned of individual rights and the intentions connected to specific actions, not their consequences (Ferrell et al., 2011, p.159). Obligations and duties that impact actions are decisive elements of deontology (Brooks & Dunn, 2010, p.184). Deontologists believe that there are things that cannot be done, even when they result to the highest utility (Ferrell et al., 2011, p.159). Justin’s parents should not be able to access his e-mail

Summary Strategic Management Essay Example | Topics and Well Written Essays - 500 words

Summary Strategic Management - Essay Example Good product design and ease of use created an emotional connection with users, while technological innovation that encrypted songs and prevented these from being shared for free in violation of copyright laws created a mutually beneficial link with suppliers, the record companies that are losing revenues to piracy. Although Apple was not the first MP3 player in the market, it dominated the business because its products looked better and were easy to use. The decision to work with record companies was a strategic move that also resulted in cost leadership as it cut off distributors and retailers and their high mark-ups from the value chain (see Exhibit 3 of the case study). After the success of Apple, other companies are competing by copying what Apple did: good design, diversity of products such as including them in mobile phones, and lower prices for the music players and song downloads. However, Apple has two advantages difficult to imitate and are therefore sources of competitive advantage. The first is its brand name, which is always associated with products that are well-designed, easy to use, and that easily develops an emotional attachment to a growing base of loyal customers. The second is its track record at innovation, which gives the company a first-mover advantage that allows it to charge high prices for new products, recover the investment fast from profits, and as competitors move into the market, to launch a price war that continues earning profits that could be invested in developing the next product. Given these resources, should Apple develop a product combining a mobile phone and an iPod? (Yes, it did.) The strategic management issue facing Wal-Mart is how it can grow in the face of slow domestic (U.S.) growth, fierce domestic (Costco) and international (Tesco, etc.) competition, lack of experience in international markets, and growing

Write your own recommendation. What makes you different from other Essay

Write your own recommendation. What makes you different from other applicants - Essay Example Good communication skills are an indispensable asset (Buzzle). I possessed great verbal and written communication skills. Throughout my high school tenured I have excel in exercises or problems in which I had to demonstrate verbal skills. I have always been very good at oral presentations. I love to write and my technical writing skills are excellent. College prepares a person for the ultimate goal of becoming a part of the workforce. A trend that has influenced the behavior of people in the workforce is a shift from individualism to teamwork. â€Å"The concept of teamwork is very important to the success of any team† (Brianmac). I am a team player. My team skills will enable me to succeed in college. I am an outgoing person and I listen well to people. I like helping people and cooperating in order to get the job done. During my future college career I plan to use these skills to help out my fellow classmates in any way I can. Another attribute or skill that I possess that ma kes me an excellent candidate is my leadership skills. When I have worked in team projects I typically served the role of team leader. I am a hard worker and a dedicated student. Work Cited Page Brianmac.co.uk. 12 December 2010. â€Å"Understanding the Importance of Teamwork.†

Ethical Dilemma Essay Example | Topics and Well Written Essays - 250 words - 10

Ethical Dilemma - Essay Example As a result of such actions, I am forced to deal with the outcomes of someone else’s decision leading to a threat of a damaged reputation of a plant or even a criminal responsibility. Having found myself in such a situation, I would definitely inform management regarding the issue. I would do this for two reasons. First of all, because making a decision to bury the information once again would mean supporting a tendency of lying at a workplace. Second of all, because not revealing the truth might negatively affect my own career and put in danger employees working under inappropriate conditions, which might negatively affect their health. Thus, I would inform the management team about my finding, and negotiate with them the best possible way out of the situation. Thus, I would inform the remaining employees about the problem and then set an obligatory rule to wear hearing protection at work. Apart from it, I will gather all six workers and Frank and ask them to write an officia l explanation of the situation. As a result, the gap in an operating charter will be filled in order to avoid similar situations in the future. Although such a decision might negativly affect the reputation of Frank, the truth needs to be revealed for a sake of employee's well-being and enterprise's security not even mentioning that such a decision is the only possible one I can make if I want to be honest and dedicated to my work. Frank has made a mistake that affected other people as well, and it is fair to call him to account.

Hotel Security Essay Example for Free

Hotel Security Essay Hotel Security Matthew Acevedo July 10, 2011 HTT/200 Hotel Security Security came forcefully to the attention of hotel operators in 1976 when a well-known singer, Connie Francis, was raped at knifepoint in a Long Island motel.(online reading, pg.309) Good security is what makes are breaks a good hotel. To insure that you have great security you have to address where its needed the most, where it might be an issue and what are the biggest threats to your guest. According to many different websites identity theft is becoming a major with hackers breaching computers in major hotel chains and gaining access to thousands upon thousands of guests personal information including; home addresses, credit card numbers and personal phone numbers. (Bates, 2008) To help reduce the risk of hackers it would be smart to make sure your database is secured through a well-known and respected company that deals with internet hackers. Though its impossible to fully stop hacking you can make sure you minimize the risk significantly with the right resources. A big issue with security would be fraud and theft. According to the U.S. Department of Justice Statistics, identity theft is now passing up drug trafficking as the number one crime in the nation. (Itrc, 2006) To solve some of these solution the easy steps would be to makes sure to check every guests ID and credit card against each other and have a fake ID decoder behind every desk to insure that no one gets away with using someone elses credit card. Theft is also a big concern with guests that stay in hotels. Many hotels have an open-door policy that lets maids prop open doors for hours on end while they clean that floor. That leaves room wide open for anyone to just walk into a room and take whatever they want or rack up huge bills on movie rental or minibar items. According to a study done in 2003 many hotels have not changes there policies after the attacks of 9/11. Many hotels that were rated higher with security had already established good security and didnt need to make changes. (Myers, 2003) There is no base-line for hotel security so its hard to say if the standard went up after the September 11 attacks of 2001. Conclusion Most of the security issue seems to be that of theft, either of personal items or identity. To help solve the ongoing issue there are dozens of companies working to shut down the cyber-attacks of hotel databases around the world. Until then it is the job of the hotel to take every precaution necessary to insure that guest feel as safe and comfortable as possible while staying in their establishment. References